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Delivered effective digital marketing strategies & campaigns for 100+ brands

Social media has become a more powerful tool than conventional media i.e. print and electronic. Unlike traditional media, social media only allows a user to interact but also ensures 2-way communications through different platforms such as Linkedin, Twitter, Instagram, YouTube, Facebook, Pinterest, etc.

Using these properties to flash your ad is considered as paid social marketing. Therefore, it brings in a significant reduction in the cost of acquisition of advertisers.

Advertising on print or electronic media is a high-end business practice but allocating a lower budget to social media paid ads can be cost-effective. Obtaining information in today’s era has changed the user’s behavior and it has become digital-centric. Advertising or branding over social media is a smart decision.

Remember, the key is how different ads are run or sold on different network defines the outcome of your campaigns.

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Social Media: The Fastest Growing Trend

Why Do You Need Social Media Marketing?

When it comes to Social Media, there has to be a constant discovery of new content that can be used as a ‘Post’ or ‘Story’ for the brand.

Social Media helps in building links that in return helps into SEO too.

1. An average user spends more than 5 years of their life scrolling on their social media accounts- Social media is a very popular concept these days across the globe. For those who are looking forward to reaching and attract millions, social media marketing is the best option.

2. Brands grab consumer’s attention through Influencer Marketing on Social Media- Influencer Marketing is a very powerful tool these days. A lot of brands use micro or macro influencers to market their products. Micro-influencers have more credibility in consumer’s eyes than a film star.

3. Connecting with customers to understand their needs and complaints through social media channels- Customers prefer sharing experiences and feedbacks through Social Media platforms. Getting their review or ratings are easier through this platform.

Professional Tools for Social Media Marketing

Promotion on social media requires the usage of a lot of professional tools. These are used to make the campaign and strategy stronger. A professional tool helps a lot when marketing on Social Media platforms.

Here are some of the professional tools that we use:

Sprout Social

When it comes to Sprout Social, the size of the business doesn’t matter. This platform helps in managing as well as optimizing social media posts for different brands. It also takes care of publishing, analyzing and measure the engagement rate of the social media profile in one place.

Hootsuite

Another popular platform that has earned its reputation as one of the best social media marketing tools is Hootsuite. With this, you can compose and schedule posts on multiple channels from one place.

Facebook Analytics

One of the robust tools, Facebook analytics lets you explore the user’s interaction and sales funnel for Facebook ads. When looking at insights, information about your page like the total number of followers, engagement rate, the time when most users are active, etc. can be fetched from it.

Instagram Analytics

For any business account on Instagram, access to Instagram analytics helps in understanding the performance of the content. The insight tells us a lot of things like the kind of audience, demography, age, gender, etc. of your audience. The post with the highest reach and impression can also be seen on the insight.

Brand24

With the use of powerful analytics and social media monitoring tool, reaching potential business is easier for brands. This platform monitors the length and breadth of social media content and checks for the keywords too.

Platforms We Focus On

• Facebook
• Instagram
• Twitter
• Pinterest
• YouTube
• TikTok

Brand Monitoring

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Social Media Contest

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Social Media Management

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Custom Profile Design

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Grow Your Brands Presence On That Social Network That Matter Most?

Do you know which social media platform suits your business?

Different kind of businesses requires different methods or channels to promote. This helps them in finding the right target audience at the right time. When it comes to social media marketing, not all businesses are promoted on the same platform.

For B2B marketing, LinkedIn is the most preferred option and platforms like Facebook, Twitter and Instagram are more preferable when it comes to B2C marketing. Even though these platforms are meant to socialize, each business needs the platform that it gets the most benefit from.

When marketing on social media, things that need to be considered before choosing the platform are:

• Are you B2B, B2C or both?
• What’s your target audience?
• What’s your overall goal?

After knowing these answers, it is comparatively easier to look for the best platforms to invest time.