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Q1. Exact name of the brand to appear on the Logo? Is there any abbreviation for the brand that can be used as the logo? Significance/ meaning of the brand name.
Q2. Is there a tag line to appear with the Logo?
Q3. What kind of logo would you prefer: Iconic/Symbolic, Word mark /Combination mark/ letter mark/ emblem (To understand the difference refer to link : http://www.nodinx.com/5-basic-types-of-logos/)
Q4. Give an overview of the business, type of products or services that are currently offered or might be introduced in recent times. Please write in brief about the company’s vision and objectives.
Q5. Who's the target audience for your company? (Who are the primary audience, secondary audience and stakeholders?)
Q6. What do you want the audience to think, feel and do after seeing your communication? (‘What is your call to action?’)
Q7. Do you have any color preferences for the logo? Or are there any colors that should strictly not used?
Q8. Anything else that you wish to share regarding the logo design