For years businesses have used phone books to put themselves on the map so they’re visible when a consumer needs to look them up. With times changing and online becoming our go-to source for virtually all our modern needs from food and travel to health, fitness and even pet products, it’s not too often you use that big fat phone book of local business listings.
With the nature of Google’s business being search and the fact that more than 90% of online journeys start with the use of a search engine, it should come as no surprise that the various search engines provide their own local business listings.
Google refers to its local business listing platform as Google My Business. The resulting Google My Business listings include a business’ name, address, phone number and website. This business listing information is available through a variety of Google properties — including Google Maps. In fact, Google My Business offers everything you need for a potential customer to find and use your services, buy your products or visit your business.
Google’s local listings are intrinsically tied to local SEO. If you haven’t yet considered this as part of your SEO strategy, our piece about why local SEO is important should have you heading to Google to set up your Google My Business local listing right now.